Early medical launch planning: How to unlock commercial success? Uncovering latest trends

Save the date for the Swiss Biotech Insights event in partnership with Syneos Health: The key dimensions of medical launch readiness and excellence

A co-creation workshop to be held at Zurich's Landesmuseum, followed by an interactive expert panel discussion with industry medical affairs leaders to discuss how medical launch readiness enables commercial success for biotech companies.

12:30 – 14:00 Registration, networking and refreshments
14:00 – 15:30 Medical Launch excellence co-creation workshop
15:30 – 17:30 Panel Discussion: Best practice and common pitfalls
17:30 – 18:45 Networking Cocktail

Who should attend
Senior biotech & biopharma representatives, medical directors or equivalent

Confirmed Panellists:

• Martina von Meyenn - Roche
• Kate Bradford - Alexion
• Steve Bellamy - Exact Sciences
• Vinicius Gomes de Lima - CSL Vifor
• Johannes Holzmeister - DinaQor

Syneos Health Moderators

• Khalil Ahmed VP Medical Affairs, Europe and APAC, Syneos Health
• Toula Stoffel : Head of Consulting, Europe, Syneos Health

What to expect
A half-a-day event with an opportunity to learn and apply best practices of medical launch excellence and how it ties to the overall commercial success:

• An introduction to key dimensions of medical launch excellence
• A co-creation workshop with active participation
• A panel discussion with industry medical affairs leaders to discuss best practices and common pitfalls

Why attend and expected learning

• Understand how medical affairs can ensure commercial success from the early stage of asset development, starting at phase I/II
• Gain insights on best practices and common pitfalls from industry leaders
• Network with peers