SBA News, 09.12.2016
Internet companies can also be successful outside Switzerland, as Codecheck and Likemag have demonstrated.
The small domestic market is often seen as a disadvantage for Swiss start-ups, but in fact it promotes selection and is much more likely to clarify whether a start-up will be able to find its bearings internationally. This week, several start-ups reported international success and among them were two very successful app and internet companies, a rarity in this country.
Codecheck is the largest German-language online product guide with nearly four million downloads and currently 35 million products. This week, the start-up completed a financing round of CHF1.3 million. Codecheck wants to continue to grow not only in the German-speaking countries, but also intends to tackle other international markets.
Likemag is a new media publishing platform that spreads popular content over 200 theme-specific channels. The advertising-financed offer has now launched in Poland and the Netherlands, and has already reached five million fans across Europe.
Such successes will not go unnoticed even outside Switzerland. In our press review, our compilation of articles and a study provide an in-depth look at the Swiss start-up ecosystem and the European tech sector.
Speaking of which, another festival has been established as a meeting of the European scene – Slush, which attracted 17,500 visitors to Helsinki in November. We asked Kevin Linser from the Finnish-Swiss fintech start-up Selma why so many founders came to the Finnish capital and how it has developed as a start-up location over the last few years.
Another way to deal with the small market and to ensure growth from the outset is to have offices in other European countries from the beginning. GuestReady, which does work for Airbnb hosts, does exactly this: it is not currently active in Switzerland, but in London, Singapore and other locations. Now the start-up has completed a financing round of more than $750,000, and one of the donors is a former high-ranking Airbnb manager.
However, financial support for start-ups in Switzerland is available not only from investors. This weeks, the Foundation for Technological Innovation and be advanced announced that they will accompany three new start-ups and provide financial support.
Another very interesting support offer has been launched by the canton of Aargau together with Swissmem. They are organising a first matchmaking event for start-ups and SMEs in February. Start-ups can register until 14 December.
The start-up competition >> venture >> 2017 has just begun and it is worthwhile applying now. Registered start-ups, for example, receive patent support from the Institute of Intellectual Property.
Editor in Chief, startupticker.ch