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Early medical launch planning:
How to unlock commercial success?

Uncovering latest trends

A Swiss Biotech Insight event in association with Syneos Health

Thursday, February 2, 2023, 14:00 – 17:30

Swiss National Museum Zürich, Museumstrasse 2

Discover the key dimensions of early medical launch readiness

Expand your understanding of how early planning of medical launch readiness enables commercial success in this co-creation workshop followed by an interactive expert panel discussion with industry medical affairs leaders.

Agenda & Panellists

12:30 – 14:00

14:00 – 16:00

16:15 – 17:15 

Registration, networking and refreshments

Welcome, Instroductiona and Medical Launch excellence co-creation workshop 

Panel Discussion: Best practice and common pitfalls 

Martina von Meyenn

Global Medical Chapter Lead, Real World Evidence 


Kate Bradford  

Head of Launch and Field Excellence Medical International & Japan

Steven Bellamy

Chief Medical Officer
Exact Sciences

Vinicius Gomes de Lima 

Head of Medical Affairs
CSL Vifor

Johannes Holzmeister

Chairman & CEO

17:30 – 18:45

Networking Cocktail

Hear from top experts, share your knowledge & experience

The Swiss Biotech Association’s Swiss biotech Insight event series is designed to cover a portfolio of topics mirroring the biopharma product life cycle, namely from ideation and research to commercialization and patient benefit. The three main areas covered are discovery, development and commercialization.

In this Insight series event, we join forces with Syneos Health to address commercial excellence challenges and opportunities via the prism of launch excellence. The event will take a fresh look at medical affairs in early launch planning, asking  where the evidence lies and uncovering key success factors. 

Syneos Health Moderators

Khalil Ahmed

VP Medical Affairs, Europe and APAC

Syneos Health

Suma Ramadas

Executive VP, Global Head of Medical Affairs

Syneos Health

Toula Stoffel

Head of Consulting, Europe

Syneos Health 

Getting there

Swiss National Museum, Landesmuseum Zürich,  Museumstrasse 2, 8001 Zürich

Data privacy

Please note that we may keep your personal details for the purpose of contacting you in the future on topics related to the Swiss Biotech Association. Photos, audio and video recordings take place at the event to support public communication activities.

By submitting the registering form, you agree to this use of your personal data and pictures.