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Early medical launch planning:
How to unlock commercial success?

Uncovering latest trends

A Swiss Biotech Insight event in association with Syneos Health

Thursday, February 2, 2023, 14:00 – 17:30

Swiss National Museum Zürich, Museumstrasse 2

Discover the key dimensions of early medical launch readiness

Expand your understanding of how early planning of medical launch readiness enables commercial success in this co-creation workshop followed by an interactive expert panel discussion with industry medical affairs leaders.

Agenda & Panellists

12:30 – 14:00

14:00 – 16:00

16:15 – 17:15

Registration, networking and refreshments

Welcome, Instroductiona and Medical Launch excellence co-creation workshop

Panel Discussion: Best practice and common pitfalls

Martina von Meyenn

Global Medical Chapter Lead, Real World Evidence

Roche

Kate Bradford

Head of Launch and Field Excellence Medical International & Japan

Alexion

Steven Bellamy

Chief Medical Officer

Exact Sciences

Vinicius Gomes de Lima

Head of Medical Affairs

CSL Vifor

Johannes Holzmeister

Chairman & CEO

DiNAQOR

17:30 – 18:45

Networking Cocktail

Hear from top experts, share your knowledge & experience

The Swiss Biotech Association’s Swiss biotech Insight event series is designed to cover a portfolio of topics mirroring the biopharma product life cycle, namely from ideation and research to commercialization and patient benefit. The three main areas covered are discovery, development and commercialization.

In this Insight series event, we join forces with Syneos Health to address commercial excellence challenges and opportunities via the prism of launch excellence. The event will take a fresh look at medical affairs in early launch planning, asking where the evidence lies and uncovering key success factors.

Syneos Health Moderators

Khalil Ahmed

VP Medical Affairs, Europe and APAC

Syneos Health

Suma Ramadas

Executive VP, Global Head of Medical Affairs

Syneos Health

Toula Stoffel

Head of Consulting, Europe