Communication, marketing and social media in healthcare

The short course will introduce participants to social and behavioural communication and change principles, communication, as well as to marketing and social marketing approaches and methods. A particular focus will be on the potentialities, constraints, and risks of digital and social media.

The course consists of 10 weeks of self-paced learning and one hybrid, face-to-face week (at Swiss TPH, Kreuzstrasse 2, Allschwil, and online).

The Communication, Marketing and Social Media course is one of Swiss TPH's Management Courses that can be combined to the MBA International Health Management. Members of the Swiss Biotech Association benefit from reduced course fees, the same fees as for MBA International Health Management students.