The commercial case for your product

Have you ever wondered how to best present the commercial opportunity your product represents? And this from the very start of your development efforts?

In this session we will introduce the core pillars of the commercial case in life sciences, namely:

• INDICATION PRIORITIZATION - Thinking the end from the beginning - which indication represents the best opportunity commercially?
• OPPORTUNITY SIZING - How to define the opportunity size and decide if it is worth pursuing?
• FORECAST - What revenue can be expected?